Zoopla

2023 - 2024

Principal Product Designer
Research, Strategy, UX, UI

Growing a verified homeowner audience from 0 to 4m with 30% MAU.

In a historically low-frequency marketplace, I led the establishment of core foundations for net-new user engagement and retention through My Home—a dedicated homeowner hub enabling users to track their property’s value, explore local market trends, and discover selling or refinancing options. Reaching 4 million known homeowners, with 30% classified as high-intent MAUs, I played a pivotal role in unlocking significant revenue growth potential. My Home has since become an integral part of Zoopla's core business, driving sustained engagement and long-term value.

Case study available on request.

Zoopla

2024

Principal Product Designer
Research, UX, UI

Dynamic supply and demand insights drove a 19% increase in vendor lead-to-agent instruction conversion rates.

I played a strategic role in shaping a dedicated seller destination designed to help users understand buyer demand for their homes, ultimately driving 19% increase in vendor leads to agent instruction. Navigating an ambiguous problem space with loose constraints, I facilitated cross-functional alignment among stakeholders and leveraged rapid design feedback loops to create a unique, data-rich buyer demand interface—a first for the UK market. I contributed to the data modeling through extensive design concepting and low-fidelity prototyping with production data. This work established the foundational data points that underpin the seller experience, helping users build confidence in their decision to sell. Additionally, I led requirements gathering, conducting generative user research that directly informed our production efforts, enabling us to launch an MVP in just six weeks.

Case study available on request.

Zoopla

2023

Principal Product Designer
Research, UX, UI

Boosting lead conversion by 13% with personalised insights and AI-driven property recommendations.

This project tackled a site architecture challenge by leveraging declared and derived consumer data to transition from a 1:many to a 1:1 user experience with tailored recommendations. Personalisation features included newly added listings based on saved searches, recommendations aligned with saved properties, local agent visibility in users' markets, and geo-intent-driven new-build promotions. As a result, 22% of users interacted with personalised elements, with 3.6% converting to leads. Users with a personalised homepage saw a 13% relative increase in lead conversion and viewed 11% more listings per session, underscoring the power of tailored experiences. This initiative was also featured in a press release highlighting our AI-driven approach to personalisation.

Case study available on request.

Mettle

2017 - 2019

Senior Product Designer
Research, UX, UI, Design System, Brand

Go-to-market invoicing and payment reconciliation product for a new, digital small business bank.

Mettle is a digital business account tailored for sole traders and limited companies. Backed by NatWest, Mettle offers a range of features to simplify financial management for small businesses. As a key member of the founding team, I played an integral role in the 0-1 product development, leveraging expertise in strategy, research, and visual design to build a fully operational bank within 12 months.

Case study available on request.

Hive Home

2016

Senior Product Designer
Research, UX, UI

0-1 product design of Hive’s flagship smart home security camera.

I managed the end-to-end app design process for the launch of Hive View, a smart indoor camera, integrating new product features into the existing app architecture. Working with senior stakeholders and business analysts, I used well-defined user stories and research to inform the design of workflows and UIs. Collaborating with a cross-functional team, we iterated on prototypes through internal workshops and conducted extensive user testing before finalising high-fidelity designs for engineering implementation.

Go Ahead Group

2015

Senior Product Designer
Facilitation, Research, UX, UI

Rapid-prototyping a fully functional rail commuter assistant in 5 days.

As part of the On Track app team, I led the design of a rail commuter assistant for watch OS and Android Wear during a one-week sprint. I conducted commuter research at King's Cross to gather insights, then worked on developing a context-aware solution that would notify users of train departure platforms at the right time using geolocation. I was responsible for sketching layouts, defining information hierarchy, and designing for small screens across both platforms, considering distinct design patterns for Apple Watch and Android Wear. Throughout the sprint, I collaborated with the team, adjusting designs based on testing and technical constraints, and ultimately delivered a successful demo of the Apple Watch app.

State

2013

Interaction Designer
Research, UX, UI, Brand

Finding product-market fit for more structured and insightful public discourse.

State was a pioneering opinion-sharing platform designed to capture, connect, and analyse public sentiment on a wide range of topics. It leveraged a Semantic Topic Graph and Natural Language Processing (NLP) to structure and categorise opinions, enabling users to see how their views aligned with others globally.

I was involved in all aspects of the product development lifecycle—from translating the founding vision into testable hypotheses and conducting user research to prototyping user journeys and micro-interactions, as well as overseeing front-end implementation across iOS, Android and Web.